I’m Scarlet, founder of
MoonTower Microblading in Austin, Tx.
The beauty industry must be in my blood. I grew up in my parent’s salon in Chicago. That was where my parents co-founded American Crew® Hair Products for men. I spent many afternoons and weekends assisting my mom on photo shoots, hair shows, fashion shows, and weddings throughout most of my childhood.
I caught the entrepreneurial bug early.
I started a production company in 10th grade and set up concerts for
Sony and Warner Bros Records.
At 17 I spent all my free time working with a lab to develop my own line of cosmetics. During this time I taught myself graphic arts, web building, logo, and packaging design. I used those skills to create the branding for my new company, Darla Makeup®
In 2008, my makeup was featured in Nylon Magazine and Bust Magazine. Darla Makeup quickly became a favorite to Grammy winner Hayley Williams of Paramore and Grammy-nominated singer Cassadee Pope.
“ScarletMadeline Makeup Mastermind”
At 19 I got a job at Buzznet as their official makeup expert.
My content had millions of readers.
As my online presence evolved I started working as an on-air personality. I interviewed celebrities for various television, online, and magazine publications. The job took me all over the country on various music tours.
During that time I was featured on CBS News, ABC News, and many international publications.
The music industry became toxic and was not a good long term plan for me.
In my mid 20s I began working as a freelance clothing and product stylist for advertising. I worked in the photo studios of department stores like Kohl’s.
I even styled an editorial shoot
that was featured in Vogue!
Styling home goods for advertising sparked my love for decorating.
I taught myself how to gut, redesign, and finally rebuild a historic house in East Austin.
While working on the house, I have worked freelance doing makeup for film in Austin. I worked on productions like AMC’s Fear of The Walking Dead and Rooster Teeth’s Laser Team. I even did hair and makeup for a Bare Naked Ladies music video.